Openprise’s business has been focused on the automation of loading, cleaning up and helping to manage first-party data for clients.
This week, the Redwood City, California-based company is moving into third-party data with the launch of its Data Marketplace.
VP of Marketing Allen Pogorzelski told me that, previously, Openprise might help a client like Cord Blood Registry (CBR) manage its leads. CBR allows parents to save an infant’s cord blood stem cells.
CBR might get, say, 10,[…]