Openprise moves into third-party data with launch of Data Marketplace


Openprise’s business has been focused on the automation of loading, cleaning up and helping to manage first-party data for clients.

This week, the Redwood City, California-based company is moving into third-party data with the launch of its Data Marketplace.

VP of Marketing Allen Pogorzelski told me that, previously, Openprise might help a client like Cord Blood Registry (CBR) manage its leads. CBR allows parents to save an infant’s cord blood stem cells.

CBR might get, say, 10,[…]

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